Privacy Policy

Last Updated: 06.03.2026

1. Introduction

At Coaching By Alicia (“we”, “us”, or “our”), we respect your privacy and are committed to protecting your personal data.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.coachingbyalicia.com, purchase our services, or interact with us.

This policy is designed in accordance with Brazil’s General Data Protection Law (Lei Geral de Proteção de Dados – LGPD, Law No. 13.709/2018) and applicable international privacy standards.

By using this website, you agree to the terms of this Privacy Policy.


2. Information We Collect

We may collect personal data that you voluntarily provide to us when you:

  • Register for a program, course, or coaching service

  • Subscribe to our email list or newsletter

  • Complete a contact form or application form

  • Purchase a product or service

  • Participate in surveys, webinars, or events

The personal information we may collect includes:

  • Name

  • Email address

  • Phone number

  • Billing address

  • Payment information (processed securely via third-party providers)

  • Business or professional information

  • Any other information you voluntarily provide

We may also automatically collect certain technical information when you use our website, such as:

  • IP address

  • Browser type

  • Device information

  • Pages visited and time spent on the site

  • Cookies and tracking technologies


3. How We Use Your Information

We use your information to:

  • Provide and deliver coaching services, programs, and digital products

  • Process payments and manage purchases

  • Communicate with you regarding services, updates, and support

  • Send newsletters, marketing emails, and promotional content (you may unsubscribe at any time)

  • Improve our website, services, and customer experience

  • Analyze usage patterns and website performance

  • Comply with legal obligations


4. Legal Basis for Processing (LGPD)

Under the LGPD, we process personal data based on one or more of the following legal bases:

  • Consent – when you voluntarily subscribe or provide your information

  • Contractual necessity – when processing is required to deliver services you purchased

  • Legitimate interest – for business improvements, analytics, and service optimization

  • Legal obligations – when required to comply with Brazilian law


5. Sharing Your Information

We do not sell your personal data.

However, we may share your information with trusted third-party service providers that help operate our business, including:

  • Payment processors (e.g., Stripe, PayPal)

  • Email marketing platforms (e.g., Mailchimp, ConvertKit, Kajabi, etc.)

  • Website hosting providers

  • Analytics providers (e.g., Google Analytics)

  • Customer support or CRM platforms

These providers only access your data to perform services on our behalf and are obligated to keep your information secure.


6. International Data Transfers

Because our business operates online, your personal data may be transferred to and processed in countries outside Brazil.

When this occurs, we ensure appropriate safeguards are in place to protect your data in accordance with the LGPD.


7. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to:

  • Improve website functionality

  • Analyze traffic and usage

  • Personalize your experience

You can modify your browser settings to refuse cookies, though this may affect some website functionality.


8. Data Security

We implement appropriate technical and organizational measures to protect your personal data against:

  • Unauthorized access

  • Loss or misuse

  • Alteration or disclosure

However, no online transmission or storage system can be guaranteed to be 100% secure.


9. Your Rights Under LGPD

Under Brazil’s General Data Protection Law, you have the right to:

  • Confirm whether we process your personal data

  • Access the personal data we hold about you

  • Request correction of incomplete, inaccurate, or outdated information

  • Request anonymization, blocking, or deletion of unnecessary data

  • Request data portability

  • Withdraw consent where processing is based on consent

  • Request information about how your data is shared

To exercise any of these rights, please contact us using the information below.


10. Data Retention

We retain personal data only as long as necessary to:

  • Provide services you have requested

  • Fulfill legal or regulatory requirements

  • Resolve disputes and enforce agreements

When data is no longer required, we securely delete or anonymize it.


11. Third-Party Links

Our website may contain links to third-party websites.

We are not responsible for the privacy practices or content of those external sites. We recommend reviewing their privacy policies separately.


12. Children’s Privacy

Our services are not intended for individuals under the age of 18.

We do not knowingly collect personal data from children.


13. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, or legal requirements.

Updates will be posted on this page with a revised “Last Updated” date.


14. Contact Information

If you have questions about this Privacy Policy or how your data is handled, please contact:

Coaching By Alicia
Email: aliciappineiro@gmail.com
Website: www.coachingbyalicia.com